B&b in Apulia: increasing bookings in the farms of Salento

The number of requests for lodging stay in the farms of Salento is growing, here’s why

Nuove camere della Masseria

It’s time to think about holidays, where to go?

There comes a time of the year when you have to choose where to spend your holidays. Often, especially for those who work as employees, it happens to plan their holidays well in advance and in a short time.

This leads to a frantic search through online offers to grab the best deals, perhaps months in advance, when they are most advantageous.

Nowadays, with the Internet, you can search and book a bed and breakfast easily from your smartphone, But there are so many offers that it is often difficult to find your way around.

Puglia is a holiday destination, and the number of searches for a masseria in Salento to spend the holidays is constantly increasing.

6 reasons to choose a masseria

  • Family HOSPITALITY. Masserias are not just bed and breakfasts: they are home to families, who will warmly welcome guests, as it  typical in Salento. The family that lives in the masseria welcomes its guests by putting them at ease, for example with a welcome cocktail, exchanging a chat, and providing valuable information on what to visit in the surrounding area and places of interest.
  • Hearty breakfasts with fresh local produce. At the masseria you can taste typical local products made on site or in nearby farms.
  • Staying in a masseria also means coming in contact with rural life, you can watch and even take part in agricultural activities, such as harvesting olives, grapes and fruit from the garden.
  • You can spend days outdoors, in the countryside, far from the noise of the city, in contact with nature.
  • The rooms on the masseria are in rural stone buildings, with thick walls that provide thermal and acoustic insulation. The rooms are cool in summer and warm in winter, and are ideal for those seeking peace and quiet.
  • Parking in a hotel or bed and breakfast located in the city centre is often an extra service or limited spaces. On the other hand, you’ll never have any parking problems on a farm, as the service is free and parking spaces are almost unlimited.

From farms to accommodation

In the past, farms were agricultural businesses. Peasant life revolved around them. They housed the farmers’ tools, the flock, and also served as food stores.

After being abandoned for years, today more and more farms in the Salento are experiencing a new era, being transformed into agritourism accommodation.

Tourism is offering Salento a great opportunity to repopulate the countryside and support agricultural activities that seemed destined to disappear. Staying in a masseria gives the feeling of returning to life at a slower pace. Masserias in Apulia are close to the sea or just a few kilometres away from it: it is worth staying in cosy, quiet rooms in the countryside and choosing a different beach every day to spend the day by the sea.